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Business Benefits of a Parenting Program

 Creates and sustains a family friendly, flexible workplace

 Reduces the cost of staff turnover – taking a holistic approach to the working parents’ journey from parental leave to negotiating and supporting a flexible working arrangement is one of the best ways to retain talented staff. 

 Minimises legal risks – taking an informed, pro-active approach to supporting working parents significantly reduces an organisation’s risk of maternity and pregnancy discrimination which occurs to 1 in 2 women and 1 in 4 men (Australian Human Rights Commission

 Improve access to target markets – Gender diversity facilitates a businesses understanding of how to appeal to women as customers and what products and services women and men need and want. (WGEA)

 Enhances your reputation and attracts the best talent – 70% of Australian workers view work-life balance as the most important thing when considering a new position (The Hiring Report: The State of Hiring in Australia 2015). Organisations who develop and promote their working parents programs become “employers of choice” in the talent pool. They also raise their profile amongst the community and in the marketplace. 

 Improves the health and productivity of your employees – 72% of mothers who experienced discrimination reported it affected their mental health (AHRC). A study by Ernst & Young found women working part-time are the most productive in the workforce. An employee that is happy with their work-life set-up works more productively than one who is struggling with the day-to-day challenges of managing work with family. 

 Promotes flexibility  Only 15% of fathers request flexibility and research has shown there is an unconscious bias towards perceptions of who can ask for flexibility based on caring responsibilities. Both men and women believe their careers will suffer by requesting flexible work. (The 100% Project)

 Promotes gender equality – The pay gap in management in Australia is as high as 45% (WGEA). Yet, the Grattan Institute worked out that Australia could increase its national GDP by $25 billion with just a 6% increase in women's workforce participation. 

 Enables your managers to develop, negotiate and support effective flexible working arrangements

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